Planning an Event: 7 Ideas to Increase Attendance

Planning an event takes a lot of time and effort, but it can be less complicated if you plan ahead and use the right resources in the process.

The process becomes much easier if you have a team of people willing to take on specific event promotion tasks.

Planning an event can cause much less stress for everyone involved if the team is prepared.

If you want all the events you produce to be sold, or want to get a respectable number of subscriptions, here are some creative ideas you can try to increase presence numbers at your event.

1.  Organize a free online seminar

For business-related events or those that offer some kind of specialization, a webnário can provide a preview of what to expect and can generate expectation for the event.

If you can provide valuable information to the online seminar for free, participants will be excited about what lies ahead.

2. Use Storytelling

Share personal Storytelling from people who participated in the event in the past and what it means to them.

Storytelling usually has better results and conversions.

3. Share what happens behind the scenes

Take your audience on a trip and showcase exclusive footage behind the scenes of your event to create animation.

This can be organizing photos, pre-event interviews on what to expect or even a Feed live with the organizers.

4. Ensure that the visual identity of the event is consistent

Share social networking support materials, such as pictures or videos, with those who will be promoting the event on your behalf, as industry influencers, speakers, or sponsors.

To plan a successful event, make the process as easy as possible to schedule and share content. So, try creating custom images for each interested party.

5. Prioritize your goals so you can stay on track

Everyone has goals and intentions in mind when planning an event .

So, to get more ticket sales, to raise awareness with a specific audience or even to attract more sponsors, set your goals well.

To set the goals well:

  • Make a list of what you want to achieve. And what your boss or client expects to achieve.
  • Quantify your list.
  • Reorder the list so that your most important goals are at the top of the list.
  • Take stock of the time, money and resources you have available to you.
  • Know your deadlines

6. Use social networks

A proven and proven event marketing tactic is to use social networking, which can be a great tool to promote an event.

Remember to keep your audience in mind and choose the right social networking platforms to suit your audience.

For example, older audiences may be better able to read a newspaper’s section of events, while a younger, more tech savvy audience can find things to do by browsing on event sites.

One of the most effective ways to advertise your event is on social networking pages because it is free and can reach a very large audience:

  • LinkedIn
  • Twitter
  • Facebook
  • Instagram

On these platforms, you can also capture followers to help promote your event.

7. Use blog

Never underestimate the power of blogging. This is one of the most effective tools you have available for dissemination and engagement for the event.

Your blog should focus on the purpose of the event, it will inform how to educate or entertain the participants.

Creating blog content can boost your rankings in search engines when people are researching information.

You can still post articles from the event speakers, this will give you more exposure.

plan an event

8. It’s time to plan an event!

As you promote your next event, take advantage of these ideas to ensure the success of your event.

The good news is that your event can be marketed successfully even if you are operating on a small budget.

Use your imagination, be creative and try out different promotion techniques.

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